Last year, EDG club won the League of Legends championship, so that the gaming industry has once again become the focus of public attention, but also let the gaming game site gaming chairs are more and more consumers are familiar with, and quickly “out of the circle”. A few days ago, a report showed that the rapid development of the gaming industry ignited consumer enthusiasm for gaming chairs, and gaming chairs have become one of the most popular overseas consumers’ annual goods. In fact, the gaming chair has long broken the limitations of a single application scene, into various scenes of life, but also by virtue of its “health” attributes, captured a number of consumers.
In fact, gaming chairs are known to consumers can not be separated from the development of the gaming industry. According to the “2021 China e-sports industry research report” shows that the overall market size of e-sports in 2020 nearly 150 billion yuan, a growth rate of 29.8%. From this point of view, the future of domestic gaming chairs have a broad market development space. The sales data of gaming chairs also reflects this. Last year, during the “Double 11″, the turnover of the Tmall platform gaming chairs grew by more than 300% year-on-year.
Gaming chairs are becoming more and more widespread consumer groups, consumer demand is becoming more and more diversified.
At present, the application scene of the gaming chair is no longer limited to a single game scene, the consumer crowd is not just professional e-sports players and ordinary e-sports players. With the emergence of home office, home Internet classes and other scenarios, gaming chairs have been widely used to consumers’ work, study and other places.
For ordinary consumers, the scene where the gaming chair is generally placed at home, which also means that the gaming chair to meet the “gaming” attributes, but also with the “furniture” attributes. For ordinary consumers, they will choose a more professional gaming chair brand and product, but also pay extra attention to the appearance of the gaming chair design and home decor matching. For the bedroom, gaming room and other home scenes, different styles of gaming chairs into a more popular personalized home decorating space for ordinary consumers, to achieve the extension of the crowd and scene.
Consumers have diversified needs for gaming chairs, such as, programmers and other non-gaming user groups, they will also join the ranks of gaming chair consumption out of the pursuit of a healthy and comfortable experience.
For professional e-sports players and senior players, gaming chairs with the “health” attributes essential. Long hours of sedentary, and in the game when the high-intensity operation, will cause many health problems. According to the gaming physical therapy professionals, the gaming campaigner’s disease is mostly chronic, and the need is more long-term health management. Therefore, how to diversify through the function of the gaming chair with “health” attributes, to provide a more comfortable gaming chair products for professional people, is the focus of the professional gaming chair brand product iteration.
However, despite the growth in sales of gaming chairs, widely welcomed by consumers, but these products also have a single function, lack of innovation, product design and appearance of the same problem. This also means that gaming chairs take the wind of gaming into the home, but also need to make “customized” changes according to the home consumer environment, and constantly in the consumer’s “gaming” needs and “personalized design “Find a balance between the needs.
Some industry analysts believe that domestic gaming chairs are mostly small and medium-sized enterprises, low investment in research and development, resulting in poor product quality. Want to break through the status quo, you need to invest more money in the design and development of gaming chairs to enhance the consumer experience. In the face of the expansion of the population and changes in demand, production enterprises obviously need to do more “homework”.
In short, the gaming chair consumer crowd has begun to spread from the professional e-sports players group to ordinary consumers. In the future, the gaming chair in addition to the need to meet a deeper level of functional experience, the expansion of the consumer scene, but also the diversification of the direction of the development of the gaming chair requirements.
Post time: Dec-29-2022
