Gaming fever home tide, this chair has become the Chinese family “new three big things”

9301-新_11

Dishwasher, smart toilet, gaming chair has become the Chinese family’s “three new”, gaming chair is called the “new just need”.

According to home improvement industry sources, to create a gaming theme room dedicated to you, is becoming the new standard for young people to decorate.

In fact, gaming chairs in the absence of the development of the gaming industry, already known to consumers. According to the “2021 China e-sports industry research report”, the overall market size of e-sports in 2020 is nearly 150 billion yuan, with a growth rate of 29.8%.

Thus, it seems that domestic gaming chairs have a broad market development space in the future. This is also reflected in the sales data of gaming chairs. Last year’s “double 11″ period, the Tmall platform gaming chair turnover increased by more than 300% year-on-year.

The consumer group of gaming chairs has begun to spread from professional e-sports players to ordinary consumers. In the future, the gaming chair in addition to the need for a deeper functional experience, but also the diversification of the direction of development of the gaming home products after the expansion of the consumer scene.

Gaming chairs gradually become the standard for players

With the gradual increase in large e-sports events, further promoting the development of e-sports industry, e-sports has become an emerging industry, there is a broader development space around e-sports, including software, hardware and accessories.

In fact, in addition to common computer equipment, e-sports peripherals also benefit from the booming development of e-sports.

Gaming chair is a new product that emerged after the scale of the gaming industry, and is gradually accepted by the public players under the recommendation of many professional gaming players.

Game cockpit

After EDG club won the S11 championship, the gaming industry once again became the focus of public attention, the gaming game site of the gaming chair for more and more consumers are familiar with.

In fact, the gaming chair has broken the limitations of a single application scene, into a variety of scenes in life, with its comfort and ergonomic properties captured a large number of consumers.

At the same time, many of the gaming chairs on the market today do draw on the appearance of the design style of many racing chairs, the main adolescent favorite mix-and-match style, and even individual chairs can also accept the user’s preference for patterns and colors. Feel free to mix and match.

In the game, the user usually requires a high level of energy input and a long sitting position. Gaming chair has become a very important category of gaming interactive equipment. In the game interactive equipment, the mouse, keyboard, computer and other hardware areas have produced tens of billions of market value of the brand, providing both performance, feel, personalized solutions, while the gaming chair market is still a blue ocean.

With the popularity of gaming chairs, more and more products have appeared on the market. Only on the e-commerce platform, there are more than 130 gaming chair brands and countless models. Driven by the spring-like development of the gaming industry, gaming chairs have inevitably become the most unlikely product in the peripheral products of the gaming industry.

Gaming chairs are no longer exclusive to gaming players

Autofull brand responsible person has said in an interview: “The most powerful function of the gaming chair is the ultimate in ergonomic comfort. Commuters and gaming players alike, also need to be sedentary, also need to be healthy, so they can communicate with each other. No, in the same gaming chair, work and play are the same.”

In recent years, relevant data show that the annual production of gaming chairs in China increased from 2.355 million to 3.06 million, and the annual growth rate of production increased from 11.3% to 15.6%.

Especially since the epidemic, the state of home office, network entertainment has evolved into a new routine. The prolongation of sedentary time, so more and more ordinary consumers urgently need “a comfortable chair”, including many office workers, programmers, video anchors, and even pregnant women, have a common pursuit of a quality and healthy lifestyle.

Ergonomic chairs can be found everywhere in the office

As an ordinary office worker, Li Zhaohai said, “We basically sit in front of the computer every day to work, sitting for about 14 hours a day, sitting on an ordinary chair for a long time will be back pain since the large office for the gaming chair, ergonomics to help us effectively alleviate the problem, and the gaming chair also makes the studio looks younger, the company colleagues like the gaming chair .”

No coincidence, the anchor XCcc confessed: “gaming chairs than ordinary chairs comfortable, tired to lie down the back of the chair to rest, gaming chairs have basically become the standard for everyone. Gaming anchor, in fact, not only the gaming campaigners, I also put two gaming chairs in other parts of the house, others in the family also like that chair.”

For gamers and sedentary people, the chair is their “second bed”. Everyone loves this foldable chair. Gaming chairs have begun to transition from gaming to a broader audience.

Many brands of gaming chairs, gaming home industry competition is intensifying

It is because the development of gaming chairs is still in its infancy, and most of the products and designs have not yet reached the level of developed countries. According to company data, China’s gaming chair-related enterprises nearly 200, gaming chair-related patents more than 400. Among them, most of the merchants are still small and medium-sized enterprises.

Although the gaming chair has been “out of the circle”, but because of the game, gaming and the integration of everyday life is not enough, is currently the biggest shortcomings of the gaming home industry.

It is worth noting that in 2020, the world’s largest furniture retail brand, Swedish furniture brand IKEA, officially entered the field of e-sports. For the e-sports industry, this not only means another big international brand or even traditional industry favoring e-sports, IKEA may give the wildly growing e-sports furniture market a good opportunity to evolve.

The home brand is also highly compatible with the current offline development trend of the e-sports industry. In the major clubs actively around themselves to build a gaming complex at the moment, the gaming chairs-based home brands and a large number of e-sports products on the ground to provide an excellent offline marketing place.

Gaming chairs become a new favorite home brand

All in all, the gaming chair can be said to be the most representative microcosm of the gaming lifestyle, reflecting the product form of the traditional gaming chair is being upgraded to a specialized, fashionable secondary, but also allows us to get a glimpse of the gaming. From the side home. The industry entered a new period of consumer transition, gradually favored by the market.

 


Post time: Jan-02-2023
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