Gaming chairs “fragrant” in which
Gaming chairs, the original professional chairs limited to the use of professional e-sports players, recently favored by ordinary consumers, many young people have become the new “standard” home furnishings. Not long ago, the Tmall Institute of Life released a report on consumer trends, gaming chairs are with dishwashers, smart toilets together, becoming the “new three” of Chinese families.
The popularity of gaming chairs reflects the new demand for home life in the context of consumer upgrading: young people generally want to have a full set of professional gaming equipment and a “gaming room” of their own. At the same time, due to the sporadic distribution of the epidemic, people’s home office, online entertainment time increased, the demand for comfortable seats also rose, the gaming chairs of the consumer crowd gradually spread from professional players to ordinary consumers.
From the industry development, in 2021, China’s e-sports market size reached 167.3 billion yuan, e-sports user size of 506 million people, and will all continue to maintain steady growth. This means that while e-sports games and competitions are popular, e-sports chairs will also have a larger market space.
However, we can not ignore the point is that, at present, the domestic gaming chair manufacturers are still mainly small and medium-sized enterprises, product quality varies, the market is still in its infancy. Sky Eye data show that, as of now, China’s gaming chair-related enterprises have more than 760. Entering companies include professional gaming chair brands, office chair manufacturers and large home retail brands. At the same time, many internationally renowned gaming chair brands are accelerating the layout of the Chinese market, firmly locked in the domestic high-end market.
In this context, how to kill the domestic gaming chair brand, in the fierce competition in the market to get a piece of cake, testing the product design concept of the enterprise, brand promotion ability and marketing methods.
To further segment the market to meet the consumption needs of different groups of people on gaming chairs. For professional e-sports players, functional, advanced design, high brand awareness of the first-line brands must be their first choice. For this group, enterprises should further develop ideas, increase innovation, improve product features and systems, continue to take the road of brand development, and continue to make efforts to high-end market. For ordinary players, enterprises should make personalized adjustments according to the home consumption environment, through the application of new technology, new design, new materials, and constantly improve the comfort and experience of the product, to meet the diversified needs of consumers for e-sports home furnishings, to achieve “e-sports fever” and “home tide The perfect integration of “gaming fever” and “home tide”.
To strengthen cross-border integration, to walk in the forefront of fashion. Shaped like a racing chair, with its own lights, massager, through cross-border cooperation to launch limited models, co-branded models …… Nowadays, the gaming chair, was given more trendy elements and ornamental features, is no longer simply a chair, more like a cool “big toy “. At present, some domestic gaming brands are cooperating with traditional furniture manufacturers, e-commerce platforms, and jointly explore the new path of development of the gaming home industry. In the future, companies should continue to new market demand and consumer characteristics, in product design, development and hard work, so that the gaming chair really become a new choice for young people to pursue a fashionable and avant-garde lifestyle.
Post time: Jan-09-2023
